Luv’ is a Dutch girl group that scored a string of hit records in Continental Europe (Benelux, Germany, Switzerland, Austria, France, Denmark) as well as South Africa, Zimbabwe, Australia, New Zealand, Canada and Mexico in the late 1970s and early 1980s. The original members were Patty Brard, José Hoebee and Marga Scheide. In 1979, Luv’ was “Holland’s best export act” and thus received the “Conamus Export Prize”. The band sold more than seven million records worldwide (singles and albums). Among their greatest hits were: U.O.Me (Welcome To Waldolala), You’re the Greatest Lover, Trojan Horse, Casanova and Ooh, Yes I Do. The formation went through line-up changes and the original singers reunited several times. They had a hectic schedule between 2006 and 2008. They gave a farewell performance on August 11, 2012 in Spaarnwoude at the Dutch Valley Festival. Two members of the pop act have had a successful solo career in their homeland: Patty as a TV personality and José as a vocalist. In 2016, Marga, José and Ria Thielsch (who already replaced Patty in 1980) decided to relaunch Luv’. The You’re the Greatest Lover single was their international breakthrough in 1978 and sold one million copies. Apart from their homeland, Luv’ entered the music charts in Belgium, France, Germany, Austria, Switzerland, Denmark, South Africa, Australia, New Zealand, Canada and Mexico. The follow-up singles (Trojan Horse (another million seller), Casanova, Ooh, Yes I Do…) were also successful. In 1978-1979, Luv’ was Holland’s best export act and received for their entire oeuvre the Export award from Conamus, a foundation dedicated to the promotion and support of Dutch music abroad. In Germany, the trio was often invited on two popular TV programs: Disco and Musikladen. You’re the Greatest Lover (which sold 500.000 copies in Goethe’s country and earned a gold certification) was also used for the soundtrack of an episode of Derrick TV series. Two decades later, a dance music oriented cover version of this track by Loona renamed Latino Lover was a hit single in German speaking countries (#6 and gold single (250 000 units sold) in Germany, #9 in Austria and #6 in Switzerland in 2000). Some tracks were recorded in Spanish. Eres Mi Mejor Amante (a.k.a. You’re the Greatest Lover) was a minor hit in Spain and Si, Que Si (a.k.a. Ooh, Yes I Do) reached the gold status in Mexico. Their songs were also popular behind the Iron Curtain, especially in East Germany, Poland and Hungary. However, records distribution was limited in the Eastern Bloc. Sales were indeed difficult to evaluate in this part of the world. Their song CASANOVA would have been a perfect Eurovision entry.