The global social media giant, TikTok, has formed an official alliance with the 2022 Eurovision Song Contest as ‘Official Entertainment Partner’.

Martin Österdahl, Executive Supervisor of the Eurovision Song Contest, says: “We’re delighted to be making TikTok the Official Entertainment Partner of the 2022 Eurovision Song Contest, working closely to create even more exclusive and engaging content. The TikTok community really embraced the Eurovision Song Contest last year and now we’re looking forward to giving them unprecedented access to the world’s largest live music event and inspiring a whole new generation of fans.”

Source: ESC Covers; eurovision.tv