TikTok; for those of you who don’t follow the latest social media trends, is a social media platform that allows users (mainly young) to upload, short, 15 second video clips.
With an estimated (up to) 500 million active user base, in recent years, it has become a phenomenon amongst teenagers and young adults.
One of the most popular type of uploads are ‘TikTok dances’ (Google it!) where users mime to, and perform co-ordinated simple dance routines to camera.
Perhaps then, it should come as no surprise that 3 of the current favourites for this years contest, have cleverly incorporated easily copied dance memes in their videos.
Should Iceland, Russia or Lithuania sweep the board at this years contest, perhaps going forward, the contest should consider reducing the 3 minute time limit to 15 seconds, with the compulsory inclusion of a ‘silly dance’.
Of course, simple choreographed dance routines have long been a part of Eurovision (Brotherhood of man have a lot to answer for here) and the contest is always evolving, but are we entering an era of Eurovision songs for the TicTok generation?
very interesting – all 3 ICELAND – LITHUANIA – RUSSIA will make the final but I fear they will split votes and some other song wins.